CIENCIAS DE LA COMPUTACIÓN E INTELIGENCIA ARTIFICIAL
Departamento
Universitat Oberta de Catalunya
Barcelona, EspañaPublicaciones en colaboración con investigadores/as de Universitat Oberta de Catalunya (16)
2024
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Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
International Journal of Fashion Design, Technology and Education
2023
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Aprendizaje basado en juegos aplicado a la enseñanza universitaria: Juego sobre inversión
Innovación en la formación docente y en el desarrollo de competencias en el aprendizaje de las ciencias económicas y empresariales (Dykinson), pp. 207-226
2020
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Green hybrid fleets using electric vehicles: solving the heterogeneous vehicle routing problem with multiple driving ranges and loading capacities
Sort: Statistics and Operations Research Transactions, Vol. 44, Núm. 1, pp. 141-170
2018
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MoGrams: A Network-Based Methodology for Visualizing the Set of Nondominated Solutions in Multiobjective Optimization
IEEE Transactions on Cybernetics, Vol. 48, Núm. 2, pp. 474-485
2017
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An agent-based model for understanding the influence of the 11-M terrorist attacks on the 2004 Spanish elections
Knowledge-Based Systems, Vol. 123, pp. 200-216
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Building agent-based decision support systems for word-of-mouth programs: A freemium application
Journal of Marketing Research, Vol. 54, Núm. 5, pp. 752-767
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Multimodal optimization: An effective framework for model calibration
Information Sciences, Vol. 375, pp. 79-97
2016
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Identimod: Modeling and managing brand value using soft computing
Decision Support Systems, Vol. 89, pp. 41-55
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Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model
2016 IEEE Congress on Evolutionary Computation, CEC 2016
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Simheuristics: A method of first resort for solving real-life combinatorial optimization problems
OR58: The OR Society Annual Conference
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Un caso práctico de modelado y gestión de "branding" usando "soft computing"
Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 199-218
2013
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing
Journal of Business Research, Vol. 66, Núm. 9, pp. 1332-1337
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Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
Industrial Marketing Management, Vol. 42, Núm. 4, pp. 489-495
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Management Intelligent Systems: Second International Symposium
Advances in Intelligent Systems and Computing
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Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application
Industrial Marketing Management, Vol. 42, Núm. 4, pp. 532-543
2010
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Automatic discovery of potential causal structures in marketing databases based on Fuzzy association rules
Studies in Fuzziness and Soft Computing, Vol. 258, pp. 181-206