Publicaciones en las que colabora con Ferran Calabuig Moreno (27)

2024

  1. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. Modelling the structure of the sports management research field using the BERTopic approach

    Retos: nuevas tendencias en educación física, deporte y recreación, Núm. 47, pp. 648-663

  3. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

    Technological Forecasting and Social Change, Vol. 187

2022

  1. Guest editorial: Sport management, marketing and innovation

    International Journal of Sports Marketing and Sponsorship

  2. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

    International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746

2021

  1. El efecto de patrocinar el VAR versus publicidad o patrocinio convencional

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  2. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83

  3. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368

2020

  1. Editorial: The Management of Emotions in Sports Organizations

    Frontiers in Psychology

  2. Management, marketing and economy in sports organizations

    Sport in Society

2019

  1. Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

    International Journal of Sport Management and Marketing, Vol. 19, Núm. 5-6, pp. 371-388

  2. Congruence and placement in sponsorship: An eye-tracking application

    Physiology and Behavior, Vol. 200, pp. 159-165

  3. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application

    International Journal of Sports Marketing and Sponsorship, Vol. 20, Núm. 4, pp. 617-633

2018

  1. Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram

    International Journal of Sports Marketing and Sponsorship, Vol. 19, Núm. 1, pp. 25-40

  2. Engagement in sports virtual brand communities

    Journal of Business Research, Vol. 89, pp. 273-279

  3. La congruencia y la intención de compra en el patrocinio deportivo: el efecto del recuerdo y la atención

    Nuevas realidades y enfoques en las organizaciones y eventos deportivos: implicaciones para la Economía y la Gestión

  4. Sponsorship image transfer theory in virtual brand communities

    Industrial Management and Data Systems, Vol. 118, Núm. 6, pp. 1287-1302

2017

  1. Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo

    Revista iberoamericana de psicología del ejercicio y el deporte, Vol. 12, Núm. 1, pp. 23-31

  2. Online Sport Event Consumers: Attitude, E-Quality and E- Satisfaction

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 12, Núm. 2, pp. 54-70