Publicaciones en las que colabora con Francisco Rejón Guardia (24)

2023

  1. Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience

    Psychology and Marketing, Vol. 40, Núm. 11, pp. 2272-2290

2020

  1. The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image

    Journal of Computing in Higher Education, Vol. 32, Núm. 2, pp. 203-233

2018

  1. Engagement in sports virtual brand communities

    Journal of Business Research, Vol. 89, pp. 273-279

  2. Evaluation of teaching performance by the students: the role of new technologies and the virtual teaching environment

    Edulearn 18. 10th International Conference on Education and New Learning Technology: (Palma, 2nd-4th of July, 2018). Conference proceedings

  3. Sponsorship image transfer theory in virtual brand communities

    Industrial Management and Data Systems, Vol. 118, Núm. 6, pp. 1287-1302

2017

  1. A review of internet and social network advertising formats

    Digital Advertising: Theory and Research, Third Edition (Taylor and Francis), pp. 362-381

2016

  1. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134

  2. How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116

  3. Influence of the Virtual Brand Community in Sports Sponsorship

    Psychology and Marketing, Vol. 33, Núm. 12, pp. 1091-1097

  4. Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70

  5. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82

2015

  1. Consumers’ psychological outcomes linked to the use of an online store’s recommendation system

    Internet Research, Vol. 25, Núm. 4, pp. 562-588

  2. Introducción al marketing

    Pearson Educación

2013

  1. E-WOM en redes sociales: antecedentes y consecuencias

    Estrategias de distribución y comportamiento de compra multicanal: tendencias y oportunidades para que fabricante y distribuidor rentabilicen sus decisiones de marketing (KRK), pp. 333-352

  2. Educational Applications of Clickers in University Teaching

    Technologies for inclusive education: beyond traditional integration approaches (Hershey PA: Information Science Reference, 2013), pp. 285-304

  3. Improving the effectiveness of advertising in internet social networking

    IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1244-1272

  4. The acceptance of microblogging in the learning process: The µBAM model

    JOTSE, Vol. 3, Núm. 1, pp. 31-48

  5. The determinants of satisfaction with e-banking

    Industrial Management and Data Systems, Vol. 113, Núm. 5, pp. 750-767

2012

  1. El uso de las TIC y el trabajo en equipo en las asignaturas de Marketing: "markops online"

    La formación y las nuevas tecnologías en la docencia universitaria (Educación Editora), pp. 225-229

2011

  1. Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam

    Univest 2011: III Congreso Internacional "La autogestión del aprendizaje" (Universitat de Girona = Universidad de Gerona)