FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES
Fakultatea
Huazhong University of Science and Technology
Wuhan, ChinaHuazhong University of Science and Technology-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2024
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How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi
Decision Support Systems, Vol. 178
2021
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Why do organizations leverage social media to create business value? An external factor-centric empirical investigation
Decision Support Systems, Vol. 151