FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES
Faculté
Huazhong University of Science and Technology
Wuhan, ChinaPublications en collaboration avec des chercheurs de Huazhong University of Science and Technology (2)
2024
-
How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi
Decision Support Systems, Vol. 178
2021
-
Why do organizations leverage social media to create business value? An external factor-centric empirical investigation
Decision Support Systems, Vol. 151