Publicaciones en colaboración con investigadores/as de Universitat Oberta de Catalunya (57)

2024

  1. Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis

    International Journal of Fashion Design, Technology and Education

2023

  1. Consumer Behaviour and Mobile Payments in the Point of Sale: Exploring the Determinants of Intention to Adopt It

    International Journal of Human-Computer Interaction

2021

  1. The role of online brand community engagement on the consumer-brand relationship

    Sustainability (Switzerland), Vol. 13, Núm. 7

2020

  1. Influencer marketing: brand control, commercial orientation and post credibility

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1805-1831

  2. Mobile payment adoption in the age of digital transformation: The case of apple pay

    Sustainability (Switzerland), Vol. 12, Núm. 13

  3. Promote or Perish? A brief note on academic social networking sites and academic reputation

    Journal of Marketing Management

  4. Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence

    Journal of Organizational Computing and Electronic Commerce, Vol. 30, Núm. 1, pp. 67-87

2019

  1. Analysis of a mobile payment scenario: Key issues and perspectives

    Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 22-47

  2. Assessing the antecedents of user intention to use mobile payment services in the context of emerging markets

    Impact of Mobile Services on Business Development and E-Commerce (IGI Global), pp. 144-163

  3. Impact of Mobile Services on Business Development and E-Commerce

    IGI Global, pp. 1-280

  4. Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied

    Technological Forecasting and Social Change, Vol. 146, pp. 931-944

  5. Preface

    Impact of Mobile Services on Business Development and E-Commerce

2018

  1. An extension of the technology acceptance model for online learning environments

    Interactive Learning Environments, Vol. 26, Núm. 7, pp. 895-910

  2. Betting exclusively by private labels: could it have negative consequences for retailers?

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202

  3. Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

2017

  1. A Review of Online Consumer Behaviour Research: Main Themes and Insights

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599

  2. An agent-based model for understanding the influence of the 11-M terrorist attacks on the 2004 Spanish elections

    Knowledge-Based Systems, Vol. 123, pp. 200-216

  3. Consumer engagement in an online brand community

    Electronic Commerce Research and Applications, Vol. 23, pp. 24-37

  4. Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 176

  5. Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics