Publicaciones en colaboración con investigadores/as de Universitat Oberta de Catalunya (18)

2024

  1. Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis

    International Journal of Fashion Design, Technology and Education

2023

  1. Aprendizaje basado en juegos aplicado a la enseñanza universitaria: Juego sobre inversión

    Innovación en la formación docente y en el desarrollo de competencias en el aprendizaje de las ciencias económicas y empresariales (Dykinson), pp. 207-226

2020

  1. Green hybrid fleets using electric vehicles: solving the heterogeneous vehicle routing problem with multiple driving ranges and loading capacities

    Sort: Statistics and Operations Research Transactions, Vol. 44, Núm. 1, pp. 141-170

2019

  1. Z generation and fortnite: New ethical paradigms in video games design

    ACM International Conference Proceeding Series

2018

  1. MoGrams: A Network-Based Methodology for Visualizing the Set of Nondominated Solutions in Multiobjective Optimization

    IEEE Transactions on Cybernetics, Vol. 48, Núm. 2, pp. 474-485

2017

  1. An agent-based model for understanding the influence of the 11-M terrorist attacks on the 2004 Spanish elections

    Knowledge-Based Systems, Vol. 123, pp. 200-216

  2. Building agent-based decision support systems for word-of-mouth programs: A freemium application

    Journal of Marketing Research, Vol. 54, Núm. 5, pp. 752-767

  3. Multimodal optimization: An effective framework for model calibration

    Information Sciences, Vol. 375, pp. 79-97

2016

  1. Identimod: Modeling and managing brand value using soft computing

    Decision Support Systems, Vol. 89, pp. 41-55

  2. Incorporating awareness and genetic-based viral marketing strategies to a consumer behavior model

    2016 IEEE Congress on Evolutionary Computation, CEC 2016

  3. Simheuristics: A method of first resort for solving real-life combinatorial optimization problems

    OR58: The OR Society Annual Conference

  4. Un caso práctico de modelado y gestión de "branding" usando "soft computing"

    Claves de márketing en el nuevo escenario de la distribución comercial (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 199-218

2013

  1. A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing

    Journal of Business Research, Vol. 66, Núm. 9, pp. 1332-1337

  2. Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights

    Industrial Marketing Management, Vol. 42, Núm. 4, pp. 489-495

  3. Management Intelligent Systems: Second International Symposium

    Advances in Intelligent Systems and Computing

  4. Unsupervised KDD to creatively support managers' decision making with fuzzy association rules: A distribution channel application

    Industrial Marketing Management, Vol. 42, Núm. 4, pp. 532-543

2010

  1. Automatic discovery of potential causal structures in marketing databases based on Fuzzy association rules

    Studies in Fuzziness and Soft Computing, Vol. 258, pp. 181-206

2008

  1. Design of educational multiplayer videogames. A vision from collaborative learning

    Proceedings of the European Conference on Games-based Learning