Publicaciones en las que colabora con SALVADOR DEL BARRIO GARCÍA (40)

2023

  1. How does brand equity work? A review of theory and a research agenda

    A Research Agenda for Brand Management in a New Era of Consumerism (Edward Elgar Publishing Ltd.), pp. 73-88

  2. Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

    Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57

  3. Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

    Journal of Hospitality and Tourism Insights

2022

  1. A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

    Journal of Business Research, Vol. 139, pp. 1067-1083

  2. El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración

    Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535

2021

  1. Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. No more drama: Genres and subgenres of TV series

    Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 274-299

  3. What television series interest viewers? Identification of general trends

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. A review of restaurant research in the last two decades: A bibliometric analysis

    International Journal of Hospitality Management, Vol. 87

  2. Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type

    International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 815-834

2019

  1. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

2018

  1. Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

    Journal of Business Research, Vol. 88, pp. 66-78

  2. Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach

    Journal of Destination Marketing and Management, Vol. 8, pp. 301-311

  3. Enhancing consumer attitudes toward a website as a contributing factor in business success

    Tourism & Management Studies, Vol. 14, Núm. 1, pp. 108-116

  4. The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations

    Journal of Destination Marketing and Management, Vol. 9, pp. 20-35

2017

  1. A review of psycho- vs. socio-linguistics theories: An application to marketing research

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30

  2. Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (Imc)?

    International Journal of Advertising, Vol. 36, Núm. 1, pp. 121-141

  3. El papel moderador del control de incertidumbre, la orientación a largo plazo y el individualismo en el efecto del riesgo percibido sobre la aceptación de un sitio web

    Innovar: revista de ciencias administrativas y sociales, Vol. 27, Núm. 63, pp. 11-28

  4. Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions

    Journal of Consumer Behaviour, Vol. 16, Núm. 6, pp. e61-e75

  5. Las consecuencias de navegar en español vs. inglés a la hora de desarrollar la lealtad hacia un destino turístico en Internet

    Management Letters / Cuadernos de Gestión, Vol. 17, Núm. 1, pp. 57-81