FACULTAD DE EDUCACIÓN, ECONOMÍA Y TECNOLOGÍA DE CEUTA
Facultad
University of Kragujevac
Kragujevac, SerbiaPublicaciones en colaboración con investigadores/as de University of Kragujevac (1)
2024
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From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
Journal of Retailing and Consumer Services, Vol. 78