Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
ISSN: 0265-0487
Year of publication: 2015
Volume: 34
Issue: 4
Pages: 678-701
Type: Article
ISSN: 0265-0487
Year of publication: 2015
Volume: 34
Issue: 4
Pages: 678-701
Type: Article