Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach

  1. Munoz-Leiva, F.
  2. Porcu, L.
  3. Del Barrio-Garcıa, S.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2015

Alea: 34

Zenbakia: 4

Orrialdeak: 678-701

Mota: Artikulua

DOI: 10.1080/02650487.2015.1009348 GOOGLE SCHOLAR
Datuen iturria: Scopus