Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach

  1. Munoz-Leiva, F.
  2. Porcu, L.
  3. Del Barrio-Garcıa, S.
Revue:
International Journal of Advertising

ISSN: 0265-0487

Année de publication: 2015

Volumen: 34

Número: 4

Pages: 678-701

Type: Article

DOI: 10.1080/02650487.2015.1009348 GOOGLE SCHOLAR
La source de données: Scopus