Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

  1. Crespo-Almendros, E.
  2. Del Barrio-García, S.
Journal:
Service Business

ISSN: 1862-8508,  1862-8516

Year of publication: 2016

Volume: 10

Issue: 1

Pages: 31-58

Type: Article

DOI: 10.1007/S11628-014-0255-9 GOOGLE SCHOLAR
Data source: Scopus