Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

  1. Crespo-Almendros, E.
  2. Del Barrio-García, S.
Aldizkaria:
Service Business

ISSN: 1862-8508,  1862-8516

Argitalpen urtea: 2016

Alea: 10

Zenbakia: 1

Orrialdeak: 31-58

Mota: Artikulua

DOI: 10.1007/S11628-014-0255-9 GOOGLE SCHOLAR
Datuen iturria: Scopus