Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness
ISSN: 1862-8508, 1862-8516
Année de publication: 2016
Volumen: 10
Número: 1
Pages: 31-58
Type: Article
ISSN: 1862-8508, 1862-8516
Année de publication: 2016
Volumen: 10
Número: 1
Pages: 31-58
Type: Article