A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising

  1. Martinez-Fiestas, M.
  2. del Jesus, M.I.V.
  3. Sanchez-Fernandez, J.
  4. Montoro-Rios, F.
Journal:
Journal of Advertising Research

ISSN: 1740-1909,  0021-8499

Year of publication: 2015

Volume: 55

Issue: 2

Pages: 192-205

Type: Article

DOI: 10.2501/JAR-55-2-192-205 GOOGLE SCHOLAR
Data source: Scopus