A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising

  1. Martinez-Fiestas, M.
  2. del Jesus, M.I.V.
  3. Sanchez-Fernandez, J.
  4. Montoro-Rios, F.
Aldizkaria:
Journal of Advertising Research

ISSN: 1740-1909,  0021-8499

Argitalpen urtea: 2015

Alea: 55

Zenbakia: 2

Orrialdeak: 192-205

Mota: Artikulua

DOI: 10.2501/JAR-55-2-192-205 GOOGLE SCHOLAR
Datuen iturria: Scopus