A psychophysiological approach for measuring response to messaging: How consumers emotionally process green advertising
ISSN: 1740-1909, 0021-8499
Année de publication: 2015
Volumen: 55
Número: 2
Pages: 192-205
Type: Article
ISSN: 1740-1909, 0021-8499
Année de publication: 2015
Volumen: 55
Número: 2
Pages: 192-205
Type: Article