Branding for social marketing: Keys for success

  1. Toledo, L.D.
  2. Porcu, L.
  3. Pino, J.M.R.
  4. Palazzo, M.
Book:
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives

ISBN: 9780367428815

Year of publication: 2020

Pages: 38-54

Type: Book chapter

GOOGLE SCHOLAR
Data source: Scopus