Branding for social marketing: Keys for success
- Toledo, L.D.
- Porcu, L.
- Pino, J.M.R.
- Palazzo, M.
Livre:
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives
ISBN: 9780367428815
Année de publication: 2020
Pages: 38-54
Type: Chapitre d'ouvrage