The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance

  1. Fernández-Ruano, M.L.
  2. Frías-Jamilena, D.M.
  3. Polo-Peña, A.I.
  4. Peco-Torres, F.
Journal:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Year of publication: 2022

Volume: 23

Type: Article

DOI: 10.1016/J.JDMM.2021.100677 GOOGLE SCHOLAR lock_openOpen access editor