The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance

  1. Fernández-Ruano, M.L.
  2. Frías-Jamilena, D.M.
  3. Polo-Peña, A.I.
  4. Peco-Torres, F.
Aldizkaria:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Argitalpen urtea: 2022

Alea: 23

Mota: Artikulua

DOI: 10.1016/J.JDMM.2021.100677 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus