The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance
- Fernández-Ruano, M.L.
- Frías-Jamilena, D.M.
- Polo-Peña, A.I.
- Peco-Torres, F.
Revista:
Journal of Destination Marketing and Management
ISSN: 2212-571X
Ano de publicación: 2022
Volume: 23
Tipo: Artigo