Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge

  1. Barrales-Molina, V.
  2. Martínez-López, F.J.
  3. Gázquez-Abad, J.C.
Book Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173,  2363-6165

Year of publication: 2017

Pages: 176

Type: Book chapter

DOI: 10.1007/978-3-319-50008-9_45 GOOGLE SCHOLAR
Data source: Scopus