Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge
- Barrales-Molina, V.
- Martínez-López, F.J.
- Gázquez-Abad, J.C.
Collection de livres:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Année de publication: 2017
Pages: 176
Type: Chapitre d'ouvrage