Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge
- Barrales-Molina, V.
- Martínez-López, F.J.
- Gázquez-Abad, J.C.
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Argitalpen urtea: 2017
Orrialdeak: 176
Mota: Liburuko kapitulua