How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

  1. Luo, Z.
  2. Guo, J.
  3. Benitez, J.
  4. Scaringella, L.
  5. Lin, J.
Zeitschrift:
Decision Support Systems

ISSN: 0167-9236

Datum der Publikation: 2024

Ausgabe: 178

Art: Artikel

DOI: 10.1016/J.DSS.2023.114123 GOOGLE SCHOLAR
Datenquelle: Scopus