How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

  1. Luo, Z.
  2. Guo, J.
  3. Benitez, J.
  4. Scaringella, L.
  5. Lin, J.
Aldizkaria:
Decision Support Systems

ISSN: 0167-9236

Argitalpen urtea: 2024

Alea: 178

Mota: Artikulua

DOI: 10.1016/J.DSS.2023.114123 GOOGLE SCHOLAR
Datuen iturria: Scopus