How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi

  1. Luo, Z.
  2. Guo, J.
  3. Benitez, J.
  4. Scaringella, L.
  5. Lin, J.
Journal:
Decision Support Systems

ISSN: 0167-9236

Year of publication: 2024

Volume: 178

Type: Article

DOI: 10.1016/J.DSS.2023.114123 GOOGLE SCHOLAR
Data source: Scopus