Publicaciones (50) Publicaciones de ANA ISABEL POLO PEÑA

2024

  1. Innovación docente e iniciación a la investigación educativa en la especialidad de Hostelería y Turismo

    Máster Universitario en Profesorado de Enseñanza Secundaria Obligatoria, Bachillerato, Formación Profesional y Enseñanza de Idiomas (MAES - Universidad Internacional de Andalucía) (Universidad Internacional de Andalucía), pp. 570-671

  2. The role of gamified environmental interpretation in boosting destination perceived value

    Tourism & Management Studies, Vol. 20, Núm. 2, pp. 55-68

  3. The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis

    Journal of Hospitality and Tourism Insights, Vol. 7, Núm. 1, pp. 500-522

2023

  1. Airline travellers' ethnocentric tendencies and their impact on travellers' behaviours: Extending consumer ethnocentrism to airline services

    Tourism Management Perspectives, Vol. 49

  2. Antecedents and consequences of strategic online-reputation management: moderating effect of online tools

    Journal of Hospitality and Tourism Technology, Vol. 14, Núm. 3, pp. 384-400

  3. Estrategias y herramientas de marketing digital para mejorar la competitividad del sector turístico andaluz

    El futuro del turismo en Andalucía (Dykinson), pp. 17-32

  4. How to enhance online reputation? An empirical study from a joint customer–firm perspective

    Journal of Vacation Marketing

  5. The impact of activity type and use of health and safety protocols for destination recovery following a health crisis

    Anatolia

2022

  1. Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance

    Tourism Management, Vol. 91

  2. La formación del capital de marca de un destino turístico a partir de la experiencia turística generada en medios sociales

    Investigaciones Turísticas, Núm. 23, pp. 24-47

  3. The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance

    Journal of Destination Marketing and Management, Vol. 23

2021

  1. Brand personality in cultural tourism through social media

    Tourism Review, Vol. 76, Núm. 1, pp. 164-183

  2. Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience

    International Journal of Bank Marketing, Vol. 39, Núm. 7, pp. 1049-1067

  3. Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance

    Journal of Hospitality and Tourism Management, Vol. 47, pp. 46-57

  4. The effect of COVID-19 on tourists’ intention to resume hotel consumption: The role of resilience

    International Journal of Hospitality Management, Vol. 99

  5. The influence of student-university identification on student’s advocacy intentions: the role of student satisfaction and student trust

    Journal of Marketing for Higher Education, Vol. 31, Núm. 2, pp. 197-219

  6. Tourists’ information literacy self-efficacy: its role in their adaptation to the “new normal” in the hotel context

    International Journal of Contemporary Hospitality Management, Vol. 33, Núm. 12, pp. 4526-4549

2020

  1. Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

    Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119

  2. Influence of gamification on perceived self-efficacy: gender and age moderator effect

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 3, pp. 453-476

  3. The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image

    Journal of Computing in Higher Education, Vol. 32, Núm. 2, pp. 203-233