![Foto de SALVADOR DEL](/img/nophoto.png)
SALVADOR DEL
BARRIO GARCÍA
CATEDRÁTICO DE UNIVERSIDAD
Publicaciones (119) Publicaciones de SALVADOR DEL BARRIO GARCÍA
2024
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How social and economic conditions impact socioeconomic mobility. The case of Spain
Research in Social Stratification and Mobility, Vol. 91
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The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
Journal of Destination Marketing and Management, Vol. 31
2023
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Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study
Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90
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Exploring how student motivation relates to acceptance and participation in MOOCs
Interactive Learning Environments, Vol. 31, Núm. 1, pp. 480-496
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How does brand equity work? A review of theory and a research agenda
A Research Agenda for Brand Management in a New Era of Consumerism (Edward Elgar Publishing Ltd.), pp. 73-88
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Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57
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Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types
Journal of Hospitality and Tourism Insights
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Value generation and economic impact of the University of Granada
Studies in Higher Education, Vol. 48, Núm. 3, pp. 369-382
2022
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Journal of Business Research, Vol. 139, pp. 1067-1083
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Consistency of expert product reviews: an application to wine guides
Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60
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El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración
Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535
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Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”
Journal of Marketing Communications
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The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation
Technology, Pedagogy and Education, Vol. 31, Núm. 4, pp. 399-415
2021
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Examining the integrated marketing communication research corpus: a co-word analysis approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Key antecedents of brand equity in heritage brand extensions: the moderating role of tourist heritage experience
European Research on Management and Business Economics, Vol. 27, Núm. 3, pp. 62-71
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No more drama: Genres and subgenres of TV series
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 274-299
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Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
coord.
Editorial Universidad de Granada
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What television series interest viewers? Identification of general trends
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
2020
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A review of comparative advertising research 1975–2018: Thematic and citation analyses
Journal of Business Research, Vol. 121, pp. 73-84