Publicacions (119) Publicacions de SALVADOR DEL BARRIO GARCÍA

2024

  1. How social and economic conditions impact socioeconomic mobility. The case of Spain

    Research in Social Stratification and Mobility, Vol. 91

  2. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

    Journal of Destination Marketing and Management, Vol. 31

2023

  1. Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

    Journal of Hospitality and Tourism Management, Vol. 55, pp. 78-90

  2. Exploring how student motivation relates to acceptance and participation in MOOCs

    Interactive Learning Environments, Vol. 31, Núm. 1, pp. 480-496

  3. How does brand equity work? A review of theory and a research agenda

    A Research Agenda for Brand Management in a New Era of Consumerism (Edward Elgar Publishing Ltd.), pp. 73-88

  4. Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

    Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57

  5. Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

    Journal of Hospitality and Tourism Insights

  6. Value generation and economic impact of the University of Granada

    Studies in Higher Education, Vol. 48, Núm. 3, pp. 369-382

2022

  1. A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

    Journal of Business Research, Vol. 139, pp. 1067-1083

  2. Consistency of expert product reviews: an application to wine guides

    Wine Economics and Policy, Vol. 11, Núm. 2, pp. 51-60

  3. El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración

    Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535

  4. Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”

    Journal of Marketing Communications

  5. The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation

    Technology, Pedagogy and Education, Vol. 31, Núm. 4, pp. 399-415

2021

  1. Examining the integrated marketing communication research corpus: a co-word analysis approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  3. Key antecedents of brand equity in heritage brand extensions: the moderating role of tourist heritage experience

    European Research on Management and Business Economics, Vol. 27, Núm. 3, pp. 62-71

  4. No more drama: Genres and subgenres of TV series

    Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 274-299

  5. Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings coord.

    Editorial Universidad de Granada

  6. What television series interest viewers? Identification of general trends

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. A review of comparative advertising research 1975–2018: Thematic and citation analyses

    Journal of Business Research, Vol. 121, pp. 73-84