FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
FRANCISCO
MUÑOZ LEIVA
CATEDRÁTICO DE UNIVERSIDAD
Publicaciones en las que colabora con FRANCISCO MUÑOZ LEIVA (54)
2024
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Biometric m-payment systems: A multi-analytical approach to determining use intention
Information and Management, Vol. 61, Núm. 2
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Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis
International Journal of Fashion Design, Technology and Education
2022
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Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint
Financial Innovation, Vol. 8, Núm. 1
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Drivers of purchase intention in Instagram Commerce
Spanish journal of marketing-ESIC, Vol. 26, Núm. 2
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Environmental concern as a moderator of information processing: A fMRI study
Journal of Cleaner Production, Vol. 369
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Estudio de los patrones visuales del usuario a las marcas de moda en Instagram commerce
El papel de la innovación y la economía social como instrumentos para la recuperación económica y sostenible en un escenario post pandemia: Libro de actas del V Congreso Iberoamericano de Jóvenes Investigadores en Ciencias Económicas y Dirección de Empresas (AJICEDE)
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Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking
Vivat Academia, Núm. 155
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La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia
Icono14, Vol. 20, Núm. 2
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Modelling sustainable mobility adoption from the urban population view (SMAUP model): The moderating effect of household size
Research in Transportation Business and Management, Vol. 45
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Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce
International Journal of Human-Computer Interaction, Vol. 38, Núm. 11, pp. 1004-1022
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To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
Journal of Research in Interactive Marketing, Vol. 16, Núm. 4, pp. 477-493
2021
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Characterisation of potential adopters of domestic biomass heating
International Journal of Green Energy, Vol. 18, Núm. 3, pp. 219-230
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Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 5, pp. 1165-1185
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Past, present, and future research on self-service merchandising: a co-word and text mining approach
European Journal of Marketing, Vol. 55, Núm. 8, pp. 2269-2307
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Perceived user satisfaction and intention to use massive open online courses (MOOCs)
Journal of Computing in Higher Education, Vol. 33, Núm. 1, pp. 85-120
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Segmentación de clientes potenciales de sistemas de energías renovables
Revista de estudios regionales, Núm. 121, pp. 43-70
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The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
Environmental Communication, Vol. 15, Núm. 6, pp. 813-841
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What do you want to eat? Influence of menu description and design on consumer’s mind: An fmri study
Foods, Vol. 10, Núm. 5
2020
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Mobile payment adoption in the age of digital transformation: The case of apple pay
Sustainability (Switzerland), Vol. 12, Núm. 13
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Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico
Revista de Estudios Empresariales. Segunda época, Núm. 1, pp. 50-74