FRANCISCO JOSÉ
LIÉBANA CABANILLAS
CATEDRÁTICO DE UNIVERSIDAD
LUCÍA
PORCU
PROFESORA TITULAR DE UNIVERSIDAD
Publicaciones en las que colabora con LUCÍA PORCU (4)
2020
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Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?
Journal of Islamic Marketing, Vol. 12, Núm. 9, pp. 1801-1819
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case
Economic Research-Ekonomska Istrazivanja , Vol. 33, Núm. 1, pp. 1985-2006
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The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
Journal of Retailing and Consumer Services, Vol. 52
2019
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The effect of brand experience on customers' engagement behavior within the context of online brand communities: The impact on intention to forward online company-generated content
Sustainability (Switzerland), Vol. 11, Núm. 17