FRANCISCO JOSÉ
LIÉBANA CABANILLAS

2026

1. Accountants’ attitudes towards integrated reporting: insights from Mauritius

   Journal of Accounting and Organizational Change, pp. 1-35

2. Adopting Bitcoin in Retail Payments: An Empirical Analysis Using an Extended UTAUT Model

   International Journal of Human-Computer Interaction, Vol. 42, Núm. 1, pp. 273-290

3. Adopting live streaming commerce: exploring determinants of consumer behaviour in social commerce

   International Journal of Mobile Communications, Vol. 28, Núm. 2, pp. 111-142

4. Artificial Intelligence in Public Urban Transport: Insights and Emerging Trends

   Transportation Research Record, Vol. 2680, Núm. 8, pp. 139-157

5. Ensemble learning methods as a tool for more robust prediction of mobile payment usage

   2026 IEEE Conference on Artificial Intelligence, CAI 2026

6. Environmentally responsible tourist behavior in socially responsible urban destinations

   Tourism Review, Vol. 81, Núm. 3, pp. 1062-1080

7. Exploring how customer online brand experience affects social media engagement behavior in the social media brand communities of Islamic banking

   Journal of Islamic Marketing, pp. 1-29

8. Exploring sensory marketing: a bibliometric analysis approach and future directions

   Anatolia, Vol. 37, Núm. 2, pp. 523-539

9. Fighting fire with faith: the influence of cyberbullying on engagement and brand advocacy in Islamic banking

   Journal of Islamic Marketing, pp. 1-23

10. From stimuli to adoption: an S-O-R approach to blockchain use in tourism

    Journal of Hospitality and Tourism Technology, pp. 1-24

11. Governance of Generative AI in Developing Country Universities: A TOE–Based Integrative Review of Global Guidelines and Institutional Policies

    Journal of Information and Knowledge Management, Vol. 25, Núm. 8

12. How brand prestige and wine involvement shape destination image and willingness to visit: The case of La Rioja

    Reflections on Marketing in a Context of Digitalization and Artificial Intelligence: Book Tribute to Wagner A. Kamakura (Universidad de Granada), pp. 133-151

13. Managing emerging risks and sustainability in blockchain adoption for tourism operations

    Information Technology and Tourism, Vol. 28, Núm. 1

14. The new frontier of customer understanding: Financial satisfaction and AutoML in banking

    Journal of Retailing and Consumer Services, Vol. 90

15. TikTok as a tool for high education

    Acta Psychologica, Vol. 266

16. Unlocking the future of paytech: exploring biometric payment card adoption patterns

    Financial Innovation, Vol. 12, Núm. 1

17. Unveiling the Determinants of Continued Use of Electric Vehicles: Integrating Value-Belief-Norm and Expectation Confirmation Theories

    International Journal of Consumer Studies, Vol. 50, Núm. 1

18. Visual attention to brand logos in s-commerce: the influence of top-down cognitive factors

    Behaviour and Information Technology

19. What consumers feel, not what they are told: reframing the drivers of augmented reality purchase intention—a PLS-SEM, ANN, and NCA approach

    Journal of Marketing Analytics

20. What do customers feel about robots in restaurants? A mixed-methods study of explicit and implicit responses

    Journal of Hospitality and Tourism Technology, pp. 1-21