Publicaciones en las que colabora con LUIS ALBERTO CASADO ARANDA (34)

2023

  1. Análisis bibliométrico: principales estrategias de comunicación en la web de juego online

    Desafíos y retos de las redes sociales en el ecosistema de la comunicación (McGraw Hill España), pp. 115-125

  2. Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions

    International Journal of Business Communication, Vol. 60, Núm. 1, pp. 24-61

  3. Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance

    Political Behavior, Vol. 45, Núm. 4, pp. 1883-1909

  4. The application of neuromarketing tools in communication research: A comprehensive review of trends

    Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756

2022

  1. Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities

    Spanish journal of marketing-ESIC, Vol. 26, Núm. 1, pp. 3-22

  2. EHS Hotels: Neuroimaging or Self-Reports When Evaluating Tourism Advertising and Websites?

    Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 255-275

  3. Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

    Computers in Human Behavior, Vol. 134

  4. How to Design a Smart Tourism Destination: The Case of Granada

    Case Based Research in Tourism, Travel, Hospitality and Events (Springer Singapore), pp. 201-218

  5. It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners

    Journal of Retailing and Consumer Services, Vol. 67

  6. Modulating the Neural Bases of Political Communications: Political Involvement and Perception of the Economic Situation

    Political Behavior, Vol. 44, Núm. 3, pp. 1247-1270

  7. Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study

    Journal of Interactive Marketing, Vol. 57, Núm. 2, pp. 296-322

  8. Neural activity in self-related brain regions in response to tailored nutritional messages predicts dietary change

    Appetite, Vol. 170

  9. Smart tourism destinations and COVID-19

    Transitioning towards the future of tourism destinations: resilient, smart, and green development (Thomson Reuters Aranzadi), pp. 107-135

2021

  1. A neuroimaging study protocol on the motivational structures of physicians belonging to private and public health: Neuroeconomics in healthcare

    Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity (IGI Global), pp. 242-265

  2. Analysis of the scientific production of the effect of COVID-19 on the environment: A bibliometric study

    Environmental Research, Vol. 193

  3. Consumer neuroscience techniques in advertising research: A bibliometric citation analysis

    Sustainability (Switzerland), Vol. 13, Núm. 3, pp. 1-20

  4. Evaluation of the work-integrated learning methodology: Teaching marketing through practitioner experience in the classroom

    Mathematics, Vol. 9, Núm. 17

  5. Exploring the effectiveness of storytelling in advertising through eye-tracking

    Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 158-179

  6. Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages

    Journal of Business Research, Vol. 126, pp. 99-112

  7. Looking at the brain: Neural effects of “made in” labeling on product value and choice

    Journal of Retailing and Consumer Services, Vol. 60