Publicaciones en colaboración con investigadores/as de Universitat de València (47)

2024

  1. Self-Reported and Electroencephalogram Responses to Evaluate Sponsorship Congruence Efficacy

    Journal of Neuroscience, Psychology, and Economics, Vol. 17, Núm. 1, pp. 46-61

2023

  1. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

    International Journal of Sports Marketing and Sponsorship, Vol. 24, Núm. 2, pp. 221-240

  2. How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

    Physical Culture and Sport, Studies and Research, Vol. 100, Núm. 1, pp. 61-74

  3. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

    Technological Forecasting and Social Change, Vol. 187

  4. The European Union facing climate change: a window of opportunity for technological development and entrepreneurship

    Sustainable Technology and Entrepreneurship, Vol. 2, Núm. 2

  5. The application of neuromarketing tools in communication research: A comprehensive review of trends

    Psychology and Marketing, Vol. 40, Núm. 9, pp. 1737-1756

2022

  1. Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 117-130

  2. Challenges and opportunities of sports industry during the covid-19 pandemic

    Journal of Sports Economics & Management, Núm. 12, pp. 41-67

  3. Guest editorial: Sport management, marketing and innovation

    International Journal of Sports Marketing and Sponsorship

  4. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain

    International Journal of Emerging Markets, Vol. 17, Núm. 3, pp. 725-746

2021

  1. Alcohol versus sponsorship: effectiveness in sports posters

    British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413

  2. Análisis de percepción de marca mediante segmentación de los corredores de la maratón de Medellín

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  3. El efecto de patrocinar el VAR versus publicidad o patrocinio convencional

    Deporte y regulación: nuevos escenarios y desafíos: actas del XI Congreso Iberoamericano de Economía del Deporte

  4. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83

  5. Metodologías de innovación docente y aplicación al entorno digital

    Innovación docente en ciencias sociales, jurídicas y otras disciplinas con contenido normativo (Dykinson), pp. 175-181

  6. Reputation and identity in family firms: Current state and gaps for future research

    Journal of Small Business Strategy, Vol. 31, Núm. 2, pp. 6-18

  7. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    International Journal of Sports Marketing and Sponsorship, Vol. 22, Núm. 2, pp. 353-368

2020

  1. Editorial

    International Journal of Intellectual Property Management, Vol. 10, Núm. 4, pp. 321-326

  2. Editorial: The Management of Emotions in Sports Organizations

    Frontiers in Psychology

  3. Entrepreneurship and risk-taking in a post-disaster scenario

    International Entrepreneurship and Management Journal, Vol. 16, Núm. 1, pp. 221-237