Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Publicaciones (69) Publicaciones en las que ha participado algún/a investigador/a
2021
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Adoption of electric vehicles: Which factors are really important?
International Journal of Sustainable Transportation, Vol. 15, Núm. 10, pp. 799-813
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Alcohol versus sponsorship: effectiveness in sports posters
British Food Journal, Vol. 123, Núm. 7, pp. 2398-2413
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Analysis of the scientific production of the effect of COVID-19 on the environment: A bibliometric study
Environmental Research, Vol. 193
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Análisis de la dispersión del gasto turístico en destinos sobreexplotados a través del uso de nuevas tecnologías: el caso de Granada, España
Investigaciones Turísticas, Núm. 21, pp. 106-127
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Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction
Expert Systems with Applications, Vol. 168
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Barriers to innovation and willingness to innovate in the food sector: the case of Chile
British Food Journal, Vol. 123, Núm. 10, pp. 3344-3357
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Big data analytics capability for improved performance of higher education institutions in the Era of IR 4.0: A multi-analytical SEM & ANN perspective.
Technological Forecasting and Social Change, Vol. 173
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Brand personality in cultural tourism through social media
Tourism Review, Vol. 76, Núm. 1, pp. 164-183
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Characterisation of potential adopters of domestic biomass heating
International Journal of Green Energy, Vol. 18, Núm. 3, pp. 219-230
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Consumer neuroscience techniques in advertising research: A bibliometric citation analysis
Sustainability (Switzerland), Vol. 13, Núm. 3, pp. 1-20
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Consumers' Preferences and Willingness to Pay for Personalised Nutrition
Applied Health Economics and Health Policy, Vol. 19, Núm. 5, pp. 757-767
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Determinants and risks of intentions to use mobile applications in museums: an application of fsQCA
Current Issues in Tourism, Vol. 24, Núm. 9, pp. 1284-1303
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Effectuation or causation to promote innovation in technology-based SMEs? The effects of strategic decision-making logics
Technology Analysis and Strategic Management, Vol. 33, Núm. 7, pp. 797-812
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El rol de la comunicación en las entidades fiscalizadoras regionales europeas: un estudio empírico
Auditoría pública: revista de los Organos Autónomos de Control Externo, Núm. 78, pp. 32-51
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Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis
Knowledge Management Research and Practice, Vol. 19, Núm. 1, pp. 65-83
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Evaluación del valor de la tecnología de información (TI) en el sector público: un estudio entre Argentina y Brasil en el servicio de justicia federal
Escritos Contables y de Administración, Vol. 12, Núm. 2, pp. 4-26
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Evaluation of the work-integrated learning methodology: Teaching marketing through practitioner experience in the classroom
Mathematics, Vol. 9, Núm. 17
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Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach
Information Technology and Management, Vol. 22, Núm. 2, pp. 133-161
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Explanatory and predictive model of the adoption of P2P payment systems
Behaviour and Information Technology, Vol. 40, Núm. 6, pp. 528-541
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Exploring conflicts between stakeholders in tourism industry. Citizen attitude toward peer-to-peer accommodation platforms
International Journal of Conflict Management, Vol. 32, Núm. 4, pp. 697-721