Capítulos de Libro (10) Publicaciones en las que ha participado algún/a investigador/a

2017

  1. A review of psycho- vs. socio-linguistics theories: An application to marketing research

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30

  2. Civil society monitoring of tobacco industry point-of-sale marketing in Colombia

    Social Marketing: Rebels with a Cause, Third Edition (Taylor and Francis), pp. 462-467

  3. Clientes hedónicos o utilitarios: una medida de la satisfacción en el ámbito de dos tipos de restaurantes

    Investigación e innovación en el ámbito universitario: tendencias ante los retos actuales de la sociedad (Editorial EOS), pp. 153-166

  4. Comparative study among new payment systems and new future trends in mobile payments

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1448-1486

  5. El efecto del reconocimiento del idioma utilizado en un eslogan publicitario sobre la actitud hacia la imagen de una empresa

    Investigación e innovación en el ámbito universitario: tendencias ante los retos actuales de la sociedad (Editorial EOS), pp. 181-192

  6. Integrated corporate communication (ICC): Conceptual analysis from a multidimensional perspective

    Comunication and interactivity (Journal of Alternative Perspectives in the Social Sciences), pp. 233-245

  7. Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 385-389

  8. New perspectives on payment systems: Near field communication (NFC) payments through mobile phones

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1487-1507

  9. Sport marketing: Cyber strategies for clubs and events

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1070-1082

  10. The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 885-898