Departamento
COMERCIALIZACIÓN E INVESTIGACIÓN DE MERCADOS
Capítulos de Libro (10) Publicaciones en las que ha participado algún/a investigador/a
2017
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A review of psycho- vs. socio-linguistics theories: An application to marketing research
Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1-30
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Civil society monitoring of tobacco industry point-of-sale marketing in Colombia
Social Marketing: Rebels with a Cause, Third Edition (Taylor and Francis), pp. 462-467
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Clientes hedónicos o utilitarios: una medida de la satisfacción en el ámbito de dos tipos de restaurantes
Investigación e innovación en el ámbito universitario: tendencias ante los retos actuales de la sociedad (Editorial EOS), pp. 153-166
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Comparative study among new payment systems and new future trends in mobile payments
Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1448-1486
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El efecto del reconocimiento del idioma utilizado en un eslogan publicitario sobre la actitud hacia la imagen de una empresa
Investigación e innovación en el ámbito universitario: tendencias ante los retos actuales de la sociedad (Editorial EOS), pp. 181-192
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Integrated corporate communication (ICC): Conceptual analysis from a multidimensional perspective
Comunication and interactivity (Journal of Alternative Perspectives in the Social Sciences), pp. 233-245
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Modeling the Antecedents and Effects of Integrated Marketing Communication (IMC) in the Hospitality Industry: An Extended Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 385-389
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New perspectives on payment systems: Near field communication (NFC) payments through mobile phones
Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1487-1507
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Sport marketing: Cyber strategies for clubs and events
Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1070-1082
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The Moderating Effect of Blogger Social Influence on Loyalty Toward the Blog and the Brands Featured
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 885-898