MÉTODOS CUANTITATIVOS PARA LA ECONOMÍA Y LA EMPRESA
DEPARTAMENTO
ANA ISABEL
POLO PEÑA
CATEDRÁTICA DE UNIVERSIDAD
Publicaciones en las que colabora con ANA ISABEL POLO PEÑA (4)
2024
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The role of gamified environmental interpretation in boosting destination perceived value
Tourism & Management Studies, Vol. 20, Núm. 2, pp. 55-68
2020
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Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis
Journal of Travel Research, Vol. 59, Núm. 1, pp. 107-119
2015
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Market orientation adoption among rural tourism enterprises: The effect of the location and characteristics of the firm
International Journal of Tourism Research, Vol. 17, Núm. 1, pp. 54-65
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Rural lodging establishments: effects of location and internal resources and characteristics on room rates
Tourism Geographies, Vol. 17, Núm. 1, pp. 91-111