Publicaciones en las que colabora con Manuel J. Sánchez-Franco (5)

2017

  1. What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 411

2011

  1. The influence of customer familiarity and personal innovativeness toward information technologies on the sense of virtual community and participation

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)