Publicaciones en las que colabora con Irene Esteban Millat (24)

2021

  1. The role of online brand community engagement on the consumer-brand relationship

    Sustainability (Switzerland), Vol. 13, Núm. 7

2020

  1. Influencer marketing: brand control, commercial orientation and post credibility

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1805-1831

  2. Promote or Perish? A brief note on academic social networking sites and academic reputation

    Journal of Marketing Management

  3. Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence

    Journal of Organizational Computing and Electronic Commerce, Vol. 30, Núm. 1, pp. 67-87

2018

  1. An extension of the technology acceptance model for online learning environments

    Interactive Learning Environments, Vol. 26, Núm. 7, pp. 895-910

  2. Betting exclusively by private labels: could it have negative consequences for retailers?

    Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202

  3. Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

2017

  1. Consumer engagement in an online brand community

    Electronic Commerce Research and Applications, Vol. 23, pp. 24-37

  2. Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.

    Springer Proceedings in Business and Economics

  3. The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain

    Journal of Retailing and Consumer Services, Vol. 34, pp. 340-348

  4. The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 7-8, pp. 782-807

2016

  1. Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134

  2. How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116

  3. Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70

  4. Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82

  5. Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach

    Springer Proceedings in Business and Economics

2015

  1. Consumers’ psychological outcomes linked to the use of an online store’s recommendation system

    Internet Research, Vol. 25, Núm. 4, pp. 562-588

  2. Mixed assortments vs. store brand-only assortments: the impact of assortment composition and consumer characteristics on store loyalty

    Revista española de investigación de marketing, Vol. 19, Núm. 1, pp. 24-45

  3. Psychological factors explaining consumer adoption of an e-vendor's recommender

    Industrial Management and Data Systems, Vol. 115, Núm. 2, pp. 284-310

2014

  1. Modelling students' flow experiences in an online learning environment

    Computers and Education, Vol. 71, pp. 111-123