Irene
Esteban Millat
Publicaciones en las que colabora con Irene Esteban Millat (24)
2021
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The role of online brand community engagement on the consumer-brand relationship
Sustainability (Switzerland), Vol. 13, Núm. 7
2020
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Influencer marketing: brand control, commercial orientation and post credibility
Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1805-1831
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Promote or Perish? A brief note on academic social networking sites and academic reputation
Journal of Marketing Management
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Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence
Journal of Organizational Computing and Electronic Commerce, Vol. 30, Núm. 1, pp. 67-87
2018
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An extension of the technology acceptance model for online learning environments
Interactive Learning Environments, Vol. 26, Núm. 7, pp. 895-910
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Betting exclusively by private labels: could it have negative consequences for retailers?
Spanish journal of marketing-ESIC, Vol. 22, Núm. 2, pp. 183-202
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Influence of PL Equity on Store Loyalty: A Comparative Analysis Between Spain and the U.S.
Springer Proceedings in Business and Economics
2017
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Consumer engagement in an online brand community
Electronic Commerce Research and Applications, Vol. 23, pp. 24-37
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Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.
Springer Proceedings in Business and Economics
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The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain
Journal of Retailing and Consumer Services, Vol. 34, pp. 340-348
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The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain
International Journal of Retail and Distribution Management, Vol. 45, Núm. 7-8, pp. 782-807
2016
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Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 133-134
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How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 115-116
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Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 69-70
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Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 81-82
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Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach
Springer Proceedings in Business and Economics
2015
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Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
Internet Research, Vol. 25, Núm. 4, pp. 562-588
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Mixed assortments vs. store brand-only assortments: the impact of assortment composition and consumer characteristics on store loyalty
Revista española de investigación de marketing, Vol. 19, Núm. 1, pp. 24-45
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Psychological factors explaining consumer adoption of an e-vendor's recommender
Industrial Management and Data Systems, Vol. 115, Núm. 2, pp. 284-310
2014
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Modelling students' flow experiences in an online learning environment
Computers and Education, Vol. 71, pp. 111-123