Publicaciones en las que colabora con JUAN MIGUEL ALCÁNTARA PILAR (48)

2024

  1. Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain

    International Journal of Consumer Studies, Vol. 48, Núm. 1

  2. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

    Journal of Retailing and Consumer Services, Vol. 78

  3. The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model

    Technological Forecasting and Social Change, Vol. 198

2023

  1. Building heritage brand equity through social media sales promotion: The role of Power Distance

    International Journal of Tourism Research, Vol. 25, Núm. 3, pp. 305-317

  2. Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

    Tourism & Management Studies, Vol. 19, Núm. 1, pp. 49-57

  3. Overview of the Adoption of Online Food Ordering Services in Spain and India. An Analytical Approach Based on the Stimulus-Organism-Response Model

    International Journal of Human-Computer Interaction

  4. Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

    Journal of Hospitality and Tourism Insights

2022

  1. A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

    Journal of Business Research, Vol. 139, pp. 1067-1083

  2. El "brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración

    Investigación y transferencia de las ciencias sociales frente a un mundo en crisis (Dykinson), pp. 1505-1535

  3. El efecto de la nostalgia evocada por la música cinematográfica en las actitudes y comportamientos a través de un spot publicitario

    Nuevas tendencias en investigación: la transferencia de conocimiento de la Universidad a la sociedad (Thomson Reuters Aranzadi), pp. 143-160

  4. Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

    Academia Revista Latinoamericana de Administracion, Vol. 35, Núm. 2, pp. 148-162

2021

  1. Formation of customer-based Brand Equity via authenticity: the mediating role of utilitarian attitude and the moderating role of restaurant type

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. No more drama: Genres and subgenres of TV series

    Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (IGI Global), pp. 274-299

  3. What television series interest viewers? Identification of general trends

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

2020

  1. A review of restaurant research in the last two decades: A bibliometric analysis

    International Journal of Hospitality Management, Vol. 87

  2. Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type

    International Journal of Contemporary Hospitality Management, Vol. 32, Núm. 2, pp. 815-834

  3. Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

2019

  1. Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

    International Journal of Hospitality Management, Vol. 80, pp. 13-24

2018

  1. Does language matter? A cross-national comparison of the moderating effect of language on website information-processing

    Journal of Business Research, Vol. 88, pp. 66-78

  2. Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach

    Journal of Destination Marketing and Management, Vol. 8, pp. 301-311