What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Sethuraman, R.
Revista:
Journal of Business Research
ISSN: 0148-2963
Any de publicació: 2021
Volum: 133
Pàgines: 98-115
Tipus: Article