What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands

  1. Gázquez-Abad, J.C.
  2. Martínez-López, F.J.
  3. Sethuraman, R.
Revista:
Journal of Business Research

ISSN: 0148-2963

Any de publicació: 2021

Volum: 133

Pàgines: 98-115

Tipus: Article

DOI: 10.1016/J.JBUSRES.2021.04.037 GOOGLE SCHOLAR
Font de les dades: Scopus