What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Sethuraman, R.
Aldizkaria:
Journal of Business Research
ISSN: 0148-2963
Argitalpen urtea: 2021
Alea: 133
Orrialdeak: 98-115
Mota: Artikulua