What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Sethuraman, R.
Journal:
Journal of Business Research
ISSN: 0148-2963
Year of publication: 2021
Volume: 133
Pages: 98-115
Type: Article