What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands
- Gázquez-Abad, J.C.
- Martínez-López, F.J.
- Sethuraman, R.
Revista:
Journal of Business Research
ISSN: 0148-2963
Ano de publicación: 2021
Volume: 133
Páxinas: 98-115
Tipo: Artigo