Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

  1. Garrido-Moreno, A.
  2. Lockett, N.
  3. Garcia-Morales, V.
Revista:
Baltic Journal of Management

ISSN: 1746-5265

Any de publicació: 2015

Volum: 10

Número: 4

Pàgines: 393-412

Tipus: Article

DOI: 10.1108/BJM-10-2014-0166 GOOGLE SCHOLAR
Font de les dades: Scopus