Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

  1. Garrido-Moreno, A.
  2. Lockett, N.
  3. Garcia-Morales, V.
Aldizkaria:
Baltic Journal of Management

ISSN: 1746-5265

Argitalpen urtea: 2015

Alea: 10

Zenbakia: 4

Orrialdeak: 393-412

Mota: Artikulua

DOI: 10.1108/BJM-10-2014-0166 GOOGLE SCHOLAR
Datuen iturria: Scopus