Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation

  1. Garrido-Moreno, A.
  2. Lockett, N.
  3. Garcia-Morales, V.
Revista:
Baltic Journal of Management

ISSN: 1746-5265

Ano de publicación: 2015

Volume: 10

Número: 4

Páxinas: 393-412

Tipo: Artigo

DOI: 10.1108/BJM-10-2014-0166 GOOGLE SCHOLAR
Fonte de datos: Scopus